An ROI-Driven Email Marketing Solution
An ROI-Driven Email Marketing Solution
Writing email copies is quite different.
While a marketing asset still, it must be treated differently vs. writing blog posts and other web content. Because a large part of whether your email will end up in the Spam folder or Primary tab depends on its content.
Moreover, just because a person opened the email doesn’t necessarily mean they would engage with it and click on the links you want them to. The quality (and relevancy) of the email copy are the deal-breaker here.
Now, all said though, this doesn’t mean you have to be a great writer to pen champion-like email copies.
Just following the basic email writing etiquette can help you achieve that.
Here are 11 tips to write email copies that get the most conversion:
Yes, those email templates look good. However, such heavy designs also often get filtered out in the spam box.
Plus, they aren’t always easy-to-consume on handheld devices.
Say “hi” to minimalistic designs. Send plain, text-based emails.
The best thing you can do for your target audience is to provide them high value in the least amount of time.
This is another way of saying: respect their time.
Whatever is your message, crunch it in limited words.
Avoid explaining anything. Be straightforward in terms of who you are, why you’re sending this email and what you want the recipient to do.
Of course, no email copy should ever be without a Call-to-Action.
The key is to include two CTA buttons/links so that the reader feels they have more than one option.
Plus, after including your CTA in the body, it’s usually a good idea to repeat the action you want them to perform with another CTA at the bottom.
Write short lines. Have each paragraph of no more than three lines.
You want your email copy to have high-readability – especially on small devices.
So, incorporating enough whitespace is essential to make the email look easy on the eyes. Plus, these whitespaces act as a natural “break”, which allows the readers to pause and understand the content they have consumed before moving on to the next chunk of information.
The most effective email copies are highly personalized. They include the name of the recipients. They address them in the first person, which makes them feel special and interested.
So, avoid writing generic email copies that are targeted to the masses. Create a copy that’s personalized.
This is more important if you don’t already enjoy the good brand value and that there’s a big chance that recipients will not engage with your email.
A small part of the attention in the email copy should be on you. But you want to talk about yourself or your company in a non-narcissistic way.
You want to show your personality in a way that adds value to the email copy.
For instance, if you’re trying to convince them to buy your product, it’s good to tell the number of 5-star reviews that the product has received.
Or, if you’re trying to sell your course, telling the recipients that you were recently featured in the Huffington Post is a good idea.
There are many creative ways to show your brand personality in email copies, which can then help you build credibility and drive conversion.
Avoid being vague.
Foremost, know your email marketing goal; know exactly why you’re sending this email and what you intend to achieve.
Next, define the exact action you want the recipients to take. And then include that action in the form of CTA in your email copy.
You want the recipients to share your post? Tell them that.
You want them to purchase your product? Tell them that.
You want them to leave you five-star rating? Tell them that.
DO NOT TIP-TOE. Be as clear as possible.
Imagine how you would talk to your friend. What kind of email you would send to them?
Create a similar kind of email copy even for your recipients.
Of course, do this with caution. Certain industries, products, and target audience might not be ideal for this.
Make sure the texts are aligned correctly and that their size is constant.
Avoid using too many colors and font styles.
At large, you want the email copy to look appealing and easy-to-read with enough whitespace.
This is as simple as it gets. Find out some of the top names in your industry who are good at email marketing.
Join their email list and see the kind of emails they get.
Since they are “successful” and the top names in the industry, it’s safe to assume that they are driving sufficient conversion from their emails.
Check the format of their email copies, the length, the choice of words, and so forth. Take inspiration; follow their suit.
This goes without saying…
No matter how much time you spend, you can never come up with a “perfect” email copy. You will always find some room to improve.
This is where A/B testing comes into play.
Split your email list into several segments and then test the different email copies against them. Pick one that brought you higher engagement and conversion.
Conclusion
These are 11 simple tips to write email copies that bring you the most conversion.
Of course, they are far from being the “rules”. There’s plenty more that you must do to improve your email copies and match it with the need and intent of the recipients.
So, always keep testing and improving till you find that ground where your ROI is more than what you desire.
Writing an email copy is much different than writing a blog post or an article. There are different dynamics you must consider. Here are 11 simple tips to write email copies that bring you high conversion.
