An ROI-Driven Email Marketing Solution
An ROI-Driven Email Marketing Solution
Irrespective of the industry you’re in and the kind of business you own, building an email list is essential.
But then people won’t just give you their email addresses.
If someone’s visiting your website, you must give them compelling reasons to subscribe to your emails.
Here are 9 effective tips to collect the email address of your website visitors:
If your site loads slow, has poor navigation and looks ugly – do you think any visitor would give you their email address?
The first battle in the process is to deliver them a good experience through a pretty-looking, high-performing website.
So, improve your site and optimize it for good UX.
If someone has come to your site organically, they are likely looking for a solution.
It’s essential that you fit their needs and provide them exactly what they are looking for.
If not – if they are disappointed with your content, if you didn’t provide them the desired value – they wouldn’t offer you their email address.
You need to give an incentive to people for their email address… An incentive that’s free, relevant and highly valuable.
This is your lead magnet.
It could be anything for as long it provides a unique solution to your target audience’s problems. EBook, consultation, report, templates, trial, and course – there are many options.
Just having a single lead magnet isn’t adequate. You need more!
After all, your target audience has many segments. Instead of offering them a generic incentive, you can maximize the conversion by offering each segment something unique.
So, have at least two lead magnets. Give people more options.
Generally put, if building an email list is in your priority, the above the fold of your landing pages must have an opt-in form.
Then at the bottom of your every content, there should be another embedded opt-in form.
In addition, if needed for higher conversion, you can even have a hello bar or slide-in email opt-in.
Avoid popups or welcome mat. They are intrusive and hurt good UX.
This is a fun way to engage the visitors and collect their email address, which has become quite popular in recent times.
You can hire a developer (or use some DIY third-party tool) to have an interesting, relevant and helpful quiz.
At the end of the quiz, you can ask for people’s email address to send them the reports.
Having dedicated squeeze pages is always a good idea to collect email addresses.
This is, in fact, quite important, especially if you’re spending on social media ads. You can have the people land on these distinctly-designed pages and give you their email.
Again, since your target audience can be divided into multiple segments, it’s better to have multiple squeeze pages to target each segment individually.
Make the pages load fast. Stash them with contextualized content. Explain to visitors why they should subscribe. Offer them good incentives.
People are already leaving your site. So, you might as well ask for their email address as a last resort to convert before they hit that ‘red cross’.
That’s what the exit-intent popup does. Have it on your site.
FOMO is real. Millennials, in particular, experience the fear of missing out more than any other generation.
You can use this psychological state for your benefit.
Offer limited-time period offers on your site. Have a countdown running to make it really look urgent.
Of course, make sure to have a good value proposition that’s worth the email.
Conclusion
These are 9 effective tips to collect the email address of your website visitors.
Admittedly, they are far from spray-and-pray, template-like methods. They require some creativity, a lot of work, and a reliable email marketing solution.
If you’re creative, hard-working and have the right email marketing solution with you, you will be surprised just how quickly you can build a large email list.
Building an email list isn’t easy. But there are a few things you can do to capture the email address of your website visitors and drive high ROI from your email marketing efforts.
