An ROI-Driven Email Marketing Solution
An ROI-Driven Email Marketing Solution
You have a kickass email marketing strategy in place and you cannot wait to sell to your subscribers.
But then comes the first (and big) challenge….
Your email open rate is low.
There could be two reasons for that:
Often, many marketers struggle with the first reason: poor deliverability.
Their emails end up in the spam folder.
In recent times, the spam filters of mailbox providers have gotten much more robust and intuitive. So, if failing in certain parameters, your emails are more likely to end up in recipients’ spam folder.
However, that said, these filters are far from completely accurate. So, even your legit emails might end up in the spam folder at times.
As an email marketer, your biggest task is to maximize campaigns’ ROI. For that, you must ensure the highest possible inbox placement rate.
In that context, here are 7 tips on how not to have your emails end up in the spam folder:
If you’re sending someone an email without their permission, you’re more likely to get filtered out in the spam folder.
(This is one big reason why you shouldn’t manually add email addresses to your list.)
Have an opt-in form on your site where you clarify to the visitors that they are subscribing to your email list. Preferably, you want to have a double opt-in option wherein you send people a confirmation email to approve their subscription.
It’s now a legal obligation to include a valid physical address at the bottom of your every email.
This is one of the first few things spam filters see. Failing at it would have your email end in the spam folder.
This is a very simple way for the maximum inbox placement rate.
At the time of subscription, simply ask people to whitelist your email address so that they always find your emails in the primary inbox.
Refer them to individual guides of different mailbox providers on how they can do this.
When a lot of people in your list aren’t engaging with your emails, it sends a negative signal to webmail providers.
To that, when a lot of email addresses in your list are abandoned and invalid, it’s a bad thing too.
So, it’s essential that you regularly clean your email lists to only include those who do open and read your emails.
Do this every four months.
If your IP address is used to send spam emails, it’s very likely it is blacklisted by mailbox providers. Or, to the least, it enjoys a poor reputation.
So, unsurprisingly, all your emails sent from that IP address would get in the spam folder.
To deal with this, foremost, you must always sign up to a good email marketing service provider.
Next, avoid the base plans where you have to share the IP address with others. Pick a premium plan where you get a dedicated IP address.
Did you know that per the CAN-SPAM Act, it’s against the law to intentionally use a subject line that misleads people?
This might not affect your inbox placement rate immediately – but it will hurt you in the long run.
When you’re misleading people, it will damage your brand value.
Many recipients would either blacklist you, unsubscribe or never engage with your emails.
This will eventually kill your deliverability.
So, be very clear and authentic in your email subject lines.
You’re legally needed to do this.
Each of your emails must have a clear unsubscribe or opt-out option. Your subscribers must always have a way out to stop getting emails from you.
If not, you will see a poor inbox placement rate.
Conclusion
There are, of course, plenty of other factors that influence whether your email ends in the inbox or spam folder.
For the highest deliverability, you must be careful with several other things. Like, avoid using spam-trigger words, provide accurate ‘from’ information, and brand your emails strategically.
But the above seven tips are adequate to get you on the right path. Signup to a good email marketing service provider, pull the right strings and stride forward confidently to achieve higher ROI.
Is your email open rate low? There’s a good chance that a lot of your emails are ending in recipients’ spam folder. Here are 7 tips to increase your inbox placement rate.
